Podcasts have been gaining popularity as a marketing tool in recent years, and for good reason. They are an engaging and intimate way to connect with your target audience and build your brand. With over 424 million podcast listeners worldwide, podcasting is a platform worth considering for your B2B marketing strategy.
Podcasting can be an effective way to reach your target audience and generate leads for your B2B business. As a B2B marketer, you have the opportunity to create a podcast that provides value to your target audience and positions your brand as a thought leader in your industry.
Podcasts are also a great way to build relationships with your target audience. They offer a unique opportunity to engage with your listeners in real-time and create a sense of community around your brand. This can be especially important in the B2B world, where building strong relationships with clients and partners is key to success.
For example, Caspian Studios partnered with Qualified to create three original podcasts, all for different target audiences. Demand Gen Visionaries is a podcast that answers a big question: how the heck are CMO’s driving demand and spending their budget? Each episode details how modern CMOs build and execute a GTM strategy. Demand Gen Visionaries reached over 168,000 listeners in just 120 episodes.
This show is a huge part of Qualified's marketing strategy, has had a significant impact on pipeline generation/acceleration.
To create a successful B2B podcast like Demand Gen Visionaries, you first need to create a strong content strategy. You can start by answering the following four questions:
Once your organization has answered these questions, you can begin mapping out what your podcast content strategy will look like. This is all important information to keep top of mind as you create a branded podcast.
A branded podcast is a podcast that is produced by a company or organization and is used as a marketing tool, like Demand Gen Visionaries. The content of a branded podcast is typically focused on topics related to the company or organization and is designed to position the company as a thought leader in its industry. Branded podcasts are usually made with a very targeted, niche audience in mind.
A branded podcast is a great way to build brand awareness and connect with your target audience. By producing a podcast, you have the opportunity to share your expertise and showcase your brand in a new and engaging way.
After creating your podcast content strategy, how can you ensure you're on your way to making a successful B2B podcast? There are a few additional things to have a strong strategy for when it comes to creating a successful B2B podcast:
These are just a few steps to start you off on your B2B podcasting journey. Working with a B2B podcast agency can help you take your B2B podcast to the next level.