Why caspian?

Turnkey

End-to-end production from idea to launch

World-class

Enterprise quality content and remarkable storytelling

Audience Growth

Managed growth marketing that builds a targeted audience

Trusted by the world's best companies

The team and the quality are outstanding. From the guest lineup, to the episode content, to the quality of the production - the entire team is world class.
Maura Rivera, CMO
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Caspian is hands down the best way to build a podcast for a B2B company. Our podcast audience grew overnight and the process is truly turnkey.
Lauren Vaccarello, CMO
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The Caspian team are amazing storytellers and great human beings. The best in the business.
Nate Skinner, SVP
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Build the podcast

  • Ideation
    Built from scratch for a targeted audience with a clear format, brand design, quality sound environment and expert storytelling
  • Production
    We manage interviewing, scripting, writing, booking, scheduling, audio design and post production
  • Guest Booking
    We book guests both outside and inside your customer network
  • Create multi-use content
    We create the website, podcast episodes, articles, show notes, email newsletter, social copy, and social videos

Grow the audience

  • Build audience persona
    We develop the audience targets and marketing collateral
  • Distribution
    We publish and syndicate to all podcast players and websites
  • Paid growth marketing
    We run paid campaigns for every episode using a variety of channels
  • Campaign management
    We manage paid and organic growth marketing to target and build a targeted audience from day 1


More
Than a Podcast

Content and Assets

You get more than just a podcast. You get multi-use content that you can repurpose on your website, social channels, and more.

Podcast Cover

Podcast Episode - Audio

Podcast Episode - Show Notes

Videos

Email Newsletter

Website

Content and Assets

You get more than just a podcast. You get multi-use content that you can repurpose on your website, social channels, and more.

Podcast Cover

Caspian creates or assists your design team in the creation of the podcast cover, branding and artwork.

Podcast Episode - Audio

Caspian produces and engineers podcast episodes into final audio tracks and publishes across 8+ different podcast platforms.

Podcast Episode - Show Notes

Caspian creates show notes based on podcast insights and publishes on the website. This article can be repurposed on partner blogs.

Videos

Caspian will create social videos for social media posts for each episode.

Email Newsletter

Caspian builds, manages, and grows a custom email newsletter for the podcast. The newsletter will be a brief recap of the podcast.

Website

Caspian to set up a podcast microsite or landing page on your website. Our team updates new episodes.

Our Plans


Interview
  • Conversation between host (s)
    and guest (s).
  • Segments or beats that keeps the listener interested
  • Persona, topic or industry or a vertical (i.e. CMOs, Retail, Cyber Security, Data).
  • Usually 30-45 minutes.
Get Started
Scripted
Narrative
  • Scripted without interviews or incorporates fake interviews.
  • Complex story that is 100% scripted
  • The story is written by a writing team and the pieces put together by a producer and editor.
  • Sound design created by an audio engineer.
Get Started

How It Works

Onboarding

We work with your team on the Caspian Onboarding Worksheet, develop the audience demographic targets, develop the podcast name, description and brand design.

Day 0
Day 14

Pre-Production and Prototype

We develop the Run of Show and ‘prototype’ episode. How it sounds, how it feels, what are the ‘beats’ and ‘segments’ of the show. Work and re-work til we get it right

Production

Scheduling and booking guests, recording interviews, writing, editing, audio engineering, etc.

Day 21
Day 42

Prep for Launch

Uploading  everything in Simplecast, final edits and checks on episodes, creating launch and marketing plan.

Launch and Growth

Launch the show, start growth marketing campaigns and roll production.

Day 60

Onboarding and Pre-production

We work with your team on the Caspian Onboarding Worksheet, develop the audience demographic targets, develop the podcast name, description and brand design.

Day 0

Prototype Episode

We develop the Run of Show and  ‘prototype’ episode. How it sounds, how it feels, what are the ‘beats’ and ‘segments’ of the show. Work and re-work til we get it right

Day 14

Production

Scheduling and booking guests, recording interviews, writing, editing, audio engineering, etc.

Day 21

Prep for Launch

Uploading  everything in Simplecast, final edits and checks on episodes, creating launch and marketing plan.

Day 42
Day 60

Launch and Growth

Launch the show, start marketing campaigns and roll production.

Frequently
Asked Questions

Is paid advertising included in the pricing?

Do you book guests for the podcast?

Do you record and produce video?

Read More FAQs