YouTube-first shows for B2B brands

Built to win from the first frame.

Caspian's Webby Award-winning creative, made for the world's most important content platform.

SalesforceVantaCanvaOptimizelyVercelDocuSign

Shows we make

View all work →
Prompted with Cam Adams24:11

Prompted with Cam Adams

Pipeline Visionaries31:07

Pipeline Visionaries

Humans of Salesforce27:52

Humans of Salesforce

Why Caspian?

Exceptional content. Exceptionally fast.

Hollywood-grade craft on a publishing cadence your marketing calendar can actually rely on.

01

Creative

Award-winning creative. Formats, design and storytelling built to earn the click and hold the watch.

02

Speed

You are busy and need results fast. We move from kickoff to first frame without the agency drag.

03

Experience

150+ shows built. We have already made the mistakes your show does not have to repeat.

Exceptional brands trust Caspian.

Canva
Snowflake
Salesforce
Vercel
Optimizely
Vanta
DocuSign
Clay
Rippling
Slack
Box
Asana
Okta
VMware
IBM
Zoom
Blitzy
Harvey

What we do

Three ways to work with us

Start a show, level up the one you have, or co-own something original with us.

New shows

New shows

Concept, format, packaging, hosts, production, clips, AEO, and audience growth.

Launch a show →
Existing shows

Existing shows

Production and audience growth for shows that are ready for the next level.

Level up your show →
Original IP
CASPIAN ORIGINAL

Original IP

We develop, write, produce, and grow shows like MURDER IN MARKETING in partnership with brands and talent.

Partner on an original →

Why YouTube for B2B

Hands down the best platform for business content.

An algorithm that recognizes and rewards great videos — and billions of intent-driven queries every month.

2.7BMonthly active users
1BHours watched daily
85%Of the internet uses YouTube
#2Largest search engine — second only to Google
70%

Of consumer purchases are influenced by YouTube content.

75%

Of B2B decision-makers watch YouTube videos to inform their choices.

26%

Of consumers discover new brands directly through YouTube ads and organic discovery.

Our focus

Great shows. Reliably. At scale.

01Quality

Make really great shows

  • — Format, design and editing that hold attention
  • — Packaging: titles, thumbnails, hooks
  • — Obsessive focus on capturing and holding viewer attention
02Volume

Be fast and reliable

  • — Consistent publishing on a tighter cadence
  • — More episodes, without the quality drop-off
  • — Max distribution: video clips, podcasts, Youtube, social, etc.
03Growth

Grow audiences that grow the business

  • — Managed paid campaigns
  • — AEO-optimized so AI answers cite your show
  • — Reporting and continuous optimization