"Serialized Content is Eating the World"

Hollywood shifted BILLIONS into creating series and franchises. Everyone from Disney to Netflix to Mattel is racing to keep up.

Most B2B companies are lagging far behind.

We dug into the best B2B companies and they make portfolios of serialized content too! These companies have a clear “owned media” strategy. They create “B2B series” like a media company or Hollywood would make. This “edutainment” is hyper-targeted to persona-based audiences.

And guess what? They drive lots of sales! We created this framework to show how portfolios of “B2B series” drive ROI.

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Everyone is obsessed with series

Here's what you'll learn.

6 Sales Plays

You will get our custom sales playbook for driving pipeline, brand engagement and accelerating deals.

KPIs and ROI

Learn the key metrics that drive audience engagement and business results.

Portfolio Examples

See real portfolio breakdowns from some of the best B2B marketing teams in the world. 

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Learn the playbook

In this book, you will learn how to drive pipeline by making content series that are:

  • Peer-led
  • Edutainment
  • Multi-channel, multi-format
  • Persona-driven
  • Serialized
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“We’re living through the golden age of content with so many interesting ways to get your story in front of the right people at the right time. That doesn't mean it's easy, though, you need a guide to make your strategy stand out from the competition. This eBook provides that framework to be successful."

- Robin Daniels, 3x CMO and Marketing Legend


Learn From the Best!

Create content with your buying committee. Shape each persona. Make them see you everywhere. Own your category. Show sales the ROI. And make cool stuff that is more like your favorite shows.

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