A video podcast is a great way to share your message with the world. It's a relatively easy medium to produce, and you can reach a wide audience with this type of content marketing. Below, we answer your most important questions about how video podcasting works, what you need to get your studio set up, and whether or not you should consider hiring a podcast editing company.
There are many reasons why video podcasts have become more popular in recent years, beyond the fact that they're a great way for content creators to share their passion with the world and for listeners to consume the type of content they want in a format they like best.
They're also relatively easy to produce, especially with the help of a podcast editing agency, and if you already own a business, podcasts are a great way to ramp up your content marketing and drive more traffic and leads to your website. If you're planning on starting a video podcast, the most important thing is to just take the first step and everything else will start falling into place.
Video podcasts are a combination of video and audio content published online in a podcast format. Creators can use a variety of recording devices, including smartphones, camcorders, computers, and dedicated podcasting equipment to obtain their recordings. Then, editing is done using a mixing software program that combines both the audio and video into a single file so it can be uploaded and hosted online on platforms like YouTube.
There are a few things you need to do to set up a video podcast starting with deciding on a concept, format, and name for your podcast. Once you have the idea for your show, you can start writing scripts and recording episodes either on your own or with the help of a professional podcast editing company. You’ll need to do things like add intro and outro music, remove any mistakes or dead space, and polish the audio.
Before uploading to your chosen podcast syndication service, you'll need to create great graphics to go along with your show, including a logo, cover artwork, and other eye-catching visuals. The Dev Morning Show (at night) is a great example of a video podcast that has quality production, artwork, and engaging graphics.
The cost of making a video podcast will vary depending on the quality you're looking for and the size of your production. For example, a simple podcast with one host and no guests can be made for free using a webcam and microphone. However, if you're looking for high-quality production values, you'll need to budget for things like professional equipment, editing, and graphics.
Here's a breakdown of some potential costs:
If you don't already have access to professional quality audio and video equipment, you'll need to rent or purchase it. Expect to spend at least $500 on basic equipment.
Unless you're comfortable editing video and audio yourself, you'll need to hire someone to do it for you. Editing can range from $50-$200 per hour, depending on the complexity of the project. If you do edit the podcast yourself, expect to spend $100 to $200 on designated software.
If you want your podcast to look professional, you'll need to invest in some quality graphics. This could include a custom logo, intro/outro animation, and text overlays. Prices will vary depending on the scope of the project and what you can do yourself but expect to spend at least $100 on graphics for a small production.
You'll need to host your podcast online so people can access it. There are many options available, and some are free, but most podcasters use paid hosting services. Prices start at around $5 per month.
Making money from a video podcast is possible, but it can be challenging on platforms like YouTube that take a high commission from creators who use the site. This is why many people who make video podcasts also sell merch, donations, or use another method to make money outside of the platform they are using. One popular method is to use Patreon, which allows fans of the podcast to subscribe and pay a monthly fee to the creators. Creators can send exclusive perks and behind-the-scenes footage to users to create more incentive for joining.
It's important to note that making money from a video podcast will generally require a large and engaged audience, and it can be slow-going in the beginning. You may need to build your audience for quite some time before turning on ads, starting a merch line, or using your podcast to sell your products or promote your business. You need to establish trust between your brand and its audience before you monetize your podcast, otherwise, you're less likely to be successful.
To produce a high-quality video podcast, you will need to invest in some quality audio and video equipment. This includes a microphone, headphones, and an audio interface, among other things.
The type of microphone you choose will depend on the type of podcast you are recording. If you are recording a solo podcast, then you can use a simple USB microphone, but for an interview or virtual panel discussion, you should use a trusted podcast microphone, like a Shure mic.
Headphones are also an important piece of audio equipment. They help you hear your own voice clearly and prevent feedback from the microphone. You might also want to think about investing in an audio interface, particularly if you have a large production. It isn't essential, but it can be helpful if you want to record multiple people at the same time or connect your microphone to your computer via XLR cable.
On the video side, you'll need a digital camera, a tripod, and a lighting kit. The type of digital camera you choose also depends on the size and quality of your production. Smaller shows can use a smartphone or a simple point-and-shoot camera, while larger productions or recordings of interviews or panel discussions require a DSLR camera with good video capabilities.
A tripod and lighting kit are also essential for keeping the camera steady and preventing shaky footage, as well as creating even lighting and reducing shadows.
A video podcast studio setup is critical to getting high-quality audio and video for your podcast. You'll need a quiet recording space to help ensure that your audio is free of background noise. If possible, find a room with good acoustics to record in.
To get the best audio quality, you should use a separate microphone for each person speaking. This will help to reduce background noise and make it easier for your listeners to hear each person clearly. Video podcasters also need to make sure that their lighting is good so that their video is clear and easy to see.
YouTube is one of the most popular places to host video podcasts. YouTube channels are easy to set up and use, and they offer a lot of features that can be useful for podcasting, such as the ability to add descriptions and keywords to each show for easier search ability. Because YouTube is the second-largest search engine to Google, it's an important platform to put your podcast brand on
To start a video podcast on YouTube, you'll need to create a YouTube channel where all of your videos will live. You can use an existing Gmail account to create a channel or create a new one specifically for your podcast. Once you have a channel set up, make sure to add some information about your podcast, including a description and keywords that people might search for.
A live podcast on YouTube is a podcast that is broadcasted in real-time and allows for more personal interaction between the host and their audience. Users can message the creator and get an immediate response, send gifts and donations, and talk to each other in the space you've cultivated. It's a great way to connect with your fans, build your brand, and create a more intimate experience for everyone involved.
If you want your video podcast to be successful, you need to plan your videos carefully. Decide on a topic or theme for each video, and then come up with a list of talking points or questions that you want to cover. It's also a good idea to create a basic outline or script for each video so that you know what you're going to say and in what order. This will help to keep your videos focused and on-topic.
People have short attention spans, so it's important to keep your videos around 10 minutes or less. If you have too much material to cover in one video, consider breaking it up into multiple parts. And always end your videos with a call to action, like telling viewers where they can find more information or asking them to subscribe to your channel.
You should be true to yourself, even on camera. Your viewers want to see the real you, so don't try to be someone that you're not. Be natural and authentic in your delivery, and let your personality shine through. People will appreciate your genuineness and are more likely to connect with you on a personal level.
It's also important that your content is authentic and original. Don't regurgitate information that's already out there. Instead, offer something new and fresh that people haven't seen before.
If you do cover an old topic, try to do it in a new way or from a different perspective than what other content creators have already done. This will help you stand out from the crowd and build a loyal following of viewers who appreciate your unique perspective.
Beyond promoting your videos on social media, you should also create a trailer for your podcast. This will give potential viewers a taste of what your podcast is all about and get them excited to check out more episodes. Think about what would make someone want to watch your podcast and then try to condense that into a 1-2 minute trailer. Include some highlights from various episodes and make sure to showcase your personality and what sets your podcast apart from the rest.
Another way to ensure that people can find your videos is by optimizing them for SEO. This means including relevant keywords in the title, description, and tags of each video. You can also include transcripts of each episode so that people can read along as they listen/watch. You can also submit your podcast to directories like iTunes and Stitcher Radio to make it easier for people who are already interested in podcasts to find and subscribe to yours, and collaborate with other YouTubers to get your video podcast in front of a new audience.
You don't have to be an experienced podcast producer or content marketer to create a great video podcast. If you don't already know how to record and edit A/V files and publish them online, you can hire a professional podcast editing agency to help record, edit, and publish your show.
There are many benefits to hiring a podcast agency, including saving you time, money, and stress by taking care of everything from scripting and recording to publishing and marketing your podcast. You can also rely on them to manage the technical aspects of podcasting for you and to provide valuable feedback and advice on your podcast content.
While working with a professional does mean you incur some extra costs, the advantages of working with an experienced team can make all the difference in the quality of your final product.
If you're a B2B company that's looking to create and promote with high-quality content this year, starting a video podcast is a great way to do it. With some basic equipment and planning, you can produce high-quality videos that will engage and inform your audience.
At Caspian Studios, we know what it takes to make a great video podcast. Contact us today to learn more about growing your business with podcast production or to schedule a time to meet with the team and get your own podcast started.