What are the 3 types of content?

What are the 3 types of content?

Content marketing leverages content by creating and distributing valuable, relevant, and consistent material to attract, engage, and retain a well-defined audience. It aims to establish trust, credibility, and thought leadership in a given industry, ultimately driving profitable customer actions and fostering long-term relationships, rather than relying on direct sales pitches or traditional advertising.

The three types of content used in content marketing strategies are:

  1. Owned content: Original content created by the brand, such as blog posts, articles, whitepapers, and videos.
  2. Curated content: Handpicked and shared third-party content relevant to the audience, showcasing industry trends or insights.
  3. User-generated content: Content created by customers or fans, including testimonials, reviews, or social media posts, which can be leveraged for authenticity and engagement.

What is a content strategy?

A content strategy is a comprehensive plan that outlines how an organization will create, distribute, and manage content to achieve specific marketing and business objectives. It defines the target audience, key themes, messaging, and content formats that align with audience needs and preferences. The strategy also encompasses the distribution channels, promotional tactics, and governance processes to ensure consistent and effective content delivery. 

By setting clear goals, success metrics, and a content calendar, the content strategy serves as a roadmap for marketing efforts and maintaining a cohesive brand narrative. Continuous measurement, analysis, and optimization based on performance data and audience feedback are integral to the strategy's ongoing success.

What are the 3 components of content strategy? 

Once an organization decides on a content strategy, it needs to be deployed. While there are several types of content marketing, the three key components of content strategy are:

  1. Content creation: Defining target audience, key themes, messaging, and formats for developing relevant, valuable, and engaging content.
  2. Content distribution: Identifying the appropriate channels and promotional tactics to effectively reach and engage the target audience.
  3. Measurement and optimization: Establishing success metrics, tracking content performance, and refining the strategy based on audience feedback and data insights.

Some examples of content include blog posts addressing industry-specific challenges and solutions, engaging infographics or videos that showcase a brand's unique selling points, and informative webinars or e-books that provide insights and best practices relevant to the target audience. The choice of content formats depends on audience preferences and the most effective ways to communicate the brand message.

Marketers learning how to do content marketing can review content marketing examples by leading brands in related industries to get a sense of best practices.