Ranking on Page One of Google: It’s the holy grail; what every company covets. If you’re on page two, you might as well not even exist.Nearly all users click on a first page result. For the past decade-plus, there has been a ton of noise about how to hack your way to SEO success. But it’s all BS. The only way to win is to create the content that your audience actually wants to read. That's what your customer wants, and that's what Google rewards. And they make the rules of the game.Content marketing must drive outcomes. There are endless ways to think about strategy, tools, and content creation. And a million myths to bust along the way.In this podcast we will share real experiences from the best business leaders and SEO experts in the world. The good, the bad and the ugly. They’ll share their playbook for how they made it to page one, and how you can do the same.Welcome to Page One or Bust!, your guide to getting to where every business needs to be.