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Illumio, a leader in the Zero Trust Segmentation space, sought to enhance its brand awareness and further establish itself as a thought leader in the cybersecurity industry. The company aimed to leverage multimedia content to engage its target audience and deliver comprehensive insights while navigating the challenges posed by standing out in a saturated market landscape.
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Ali Wilson
Communications Manager
Illumio
In a big market inundated with Zero Trust providers, Illumio aimed to differentiate itself and provide an authentic, holistic perspective of its “assume breach” ethos. The company needed a multimedia solution to effectively communicate its expertise and engage prospects, while strengthening its leadership position.
Illumio partnered with Caspian Studios to create The Segment: A Zero Trust Leadership Podcast that sought to serve as a platform for Zero Trust thought leadership and engage a wider audience on a deeper level. The podcast featured a diverse range of guests, including industry experts and C-level security leaders, to broaden the conversation around Zero Trust - offering digestible insights and real-life examples of the strategy in action. Caspian's expertise in multimedia content creation and strategic guidance ensured that the podcast aligned with Illumio's business goals.
The podcast project was seamlessly executed by the collaboration between Illumio and Caspian Studios. Illumio's commitment to the project and Caspian's strategic guidance ensured that the podcast content resonated with the audience and effectively reflected the company's core values. The podcast episodes were complemented by a well-coordinated multimedia push, including social assets, YouTube videos, and blog posts.
By partnering with Caspian Studios, Illumio successfully navigated the complexities of the multimedia landscape, producing a high-impact podcast that not only achieved its set goals but also exceeded expectations. Through strategic guidance, thoughtful content creation, and strong collaboration, the podcast has contributed significantly to Illumio's brand amplification and thought leadership in the competitive Zero Trust space.
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