What do you want your audience to understand about your brand?

Ask this question with every piece of content you create. Because you want to drive home a specific message.

If it’s not doing the job, you need to synthesize the information for your audience. Distill your message to show the value and benefits of your product.

It’s how you cut through the noise and capture the attention of your audience.

That’s what we’re talking about today with the help of Sproutloud’s Director of Demand Generation, Aaron Morrissey.

Together, we watch Parts Unknown and chat about lessons we can take from Anthony Bourdain, including being yourself in your content and synthesizing your message.

About our guest, Aaron Morrissey

Aaron Morrissey is the Director of Demand Generation at Sproutloud Media Networks, where he works with enterprise clients to help them launch, manage, and optimize digital campaigns across their distributed network. He joined the company in November of 2022. Prior to his current role, he served as Director of Demand Gen at Topia. He is also a content creator for HockeyStack and other B2B SaaS brands.

What B2B Companies Can Learn From Parts Unknown:

• Be the same person in your content as you are in real life. Show that there’s a real person behind the content you’re creating, not some corporate bot. So breathe personality and soul into your content. Aaron says, “When the cameras turned on from when the cameras turned off, [Anthony Bourdain] was the same person. If I'm the same person all around, people will start to either  gravitate toward that or realize that I'm not their cup of tea. People talk so much about authenticity. The real authenticity is truly not being afraid of the consequences of being yourself.” ‍
• Synthesize your message to drive home the point you’re making. Supplement the visuals with a carefully crafted narrative in your voice that explains what you want your audience to understand. Ian says, “[Anthony Bourdain] brings you into a world that you don't know anything about. And he's giving you these visuals and these conversations. But then he's also synthesizing the information for you in an extremely tight narrative so that he's hammering home the point of what you're seeing with a very clear lesson in every episode. It’s what makes it so brilliant.”

*”You've got to get behind your idea 100 percent or else no one else will. If I have a vision and you’re passionate about it, take ownership over it.” - Aaron Morrissey

*”My content was funny before, but it didn't have a purpose. So what I try to do is 1) What's the idea that is going to give me a good format to tell the story? 2) What do I want people to learn from that story, or what do I want them to take away? And 3) How can I execute it in an engaging way?” - Aaron Morrissey

*”I've come to a point of realizing that series are the best way to do [content]. Because one stand alone piece of content, with so much content out there, gets flooded.” - Aaron Morrissey

Links

Watch Parts Unknown

Connect with Aaron on LinkedIn

Learn more about Sproutloud

About Remarkable!

Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.

In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.

Create something remarkable. Rise above the noise.