On this episode of Remarkable, we’re showing you why it pays to take a risk in your content marketing. So brace yourself for this very special episode of Remarkable where we talk with Gympass’ VP of Content Marketing, Chris Dean, about the creation of Murder in HR.
It’s time to take a risk with your B2B content marketing.
To create a top of funnel piece of content that’s truly unique. Because it’s easy to resort to the “safe” conventional strategies and industry jargon. With everyone using AI tools to pump out B2B content, you can’t afford to make one more thing that just fades into the crowd.
So what if instead of a webinar or a slide deck, you made a murder mystery starring Kate Mara from House of Cards and Stranger Things’ Brett Gelman? We’re referring to the original podcast that debuted in the top 20 comedy fiction shows on Apple Podcasts: Murder in HR, presented by Gympass and produced by us here at Caspian Studios.
On this episode of Remarkable, we’re showing you why it pays to take a risk in your content marketing. And how creative narratives can help your brand break through the noise, leave a lasting impression on your target audience, and revolutionize your B2B marketing strategy. So brace yourself for this very special episode of Remarkable where we talk with Gympass’ VP of Content Marketing, Chris Dean, about the creation of Murder in HR.
About Murder in HR
Murder in HR is a podcast about a woman named Jemma who just started a new job as Employee Experience Manager at a tech startup. On her first day at the company all-hands, one of her co-workers gets electrocuted. It’s while investigating his death that she discovers he was murdered. So she teams up with her Chief People Officer, Nicholas, to find out who the murderer is. So armed with her HR skills, Jemma investigates her toxic colleagues while trying not to become the next victim herself. Murder in HR is an original podcast murder mystery starring the voices of Kate Mara and Brett Gelman, produced by Caspian Studios and presented by Gympass.
About our guest, Chris Dean
Chris Dean is VP of Content Marketing at Gympass, having joined the company in September of 2022. Prior to his current role, he served as Executive Director of Content Marketing and SEO at Ramsey Solutions. He has also served as Global Content Marketing & Public Relations Manager at Albemarle.
What B2B Companies Can Learn From Murder in HR:
*“If they're listening to the podcast, they might not even know they have an HR related problem at their company. We're introducing the problem to them so that now they're problem aware. And then they're solution seeking because it's like, ‘Okay, I don't want these toxic behaviors. What can I do about it?’ And then once Gympass is introduced into that, then they're solution aware and they know that Gympass could be a possible solution for them.” - Chris Dean
*”Our brand awareness activities need to be driving brand traffic. And so we should be seeing a continuous increase there from all of our activities. The challenge is associating one individual activity with that traffic profile. But whenever we have a launch of something, we can look on that traffic profile, and we see a distinct spike that perfectly aligns with that. And so that gives us an indication of the traffic impact of that activity.” - Chris Dean
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios), Colin Stamps (Podcast Launch Manager), and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Francy Goudreault, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.