In this episode, we’re talking about marketing lessons from Bravo TV with the help of special guest, Head of Communications at Vanta, Erin Cheng. Together, we chat about taking a multi-platform, multi-channel approach, connecting your messaging with trending topics, and giving your brand a spokesperson.
Your audience should be stumbling upon your brand. They shouldn’t have to go looking.
That means putting out content they’ll encounter on their TV, on their drive to work, in their email, on Instagram and TikTok and LinkedIn. It also means they’ll think about your brand multiple times a week, maybe multiple times a day. That’s what you want.
And that’s what we’ve got in this episode of Remarkable. We’re talking about marketing lessons from Bravo TV with the help of special guest, Head of Communications at Vanta, Erin Cheng. Together, we chat about taking a multi-platform, multi-channel approach, connecting your messaging with trending topics, and giving your brand a spokesperson.
About our guest, Erin Cheng
Erin Cheng is Head of Communications at Vanta. She joined the company in November of 2022, and previously served as Head of Public Relations & Analyst Relations at Asana. She is a comms leader with 15 years of experience in creating and executing multi-dimensional internal and external communications programs, including executive thought leadership, business momentum, product and category innovation, third-party and influencer validation, and next-gen technology. Deep experience in B2B and B2C with a reputation for cross-functional collaboration aligned with business objectives.
Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes. Thousands of companies rely on Vanta to build, maintain and demonstrate trust in a way that's real-time and transparent. Founded in 2018, Vanta has customers in 58 countries with offices in Dublin, New York, San Francisco and Sydney.
Bravo is a TV network like HBO or PBS. It’s owned by NBCUniversal, and is known for reality TV shows like Top Chef, The Real Housewives franchise (Beverly Hills, Atlanta, Dallas, Dubai, etc.), Below Deck, and more. It’s been around since 1980 and was originally dedicated to independent film and the performing arts. Now its target audience is 25-54 year old women and the LGBTQIA community. The network’s first big show was Queer Eye for the Straight Guy, which launched in 2003. And that was a turning point that led the network to focusing on reality TV. According to Entertainment Weekly, “Bravo's quirky reality programming mixes high culture and low scruples to create deliciously addictive television.”
What B2B Companies Can Learn From Bravo:
*”Nobody's sitting around and thinking about us or waiting for our news. Especially as you're growing a company, and you're not sort of a tech behemoth or consumer behemoth that people sort of wait for these regular news cycles around. And so you do have to make sure that you're not only cognizant of the world around you and the things that are happening, the things that are top of mind for your customers or those that you're hoping to turn into customers. But how are you knitting that story together with the value that you're delivering with what you bring to the table?” - Erin Cheng
*“A big lesson for a lot of marketers and everyone in general is when to take honest stock of things and ask yourself, ‘Does this still work? Do we need to mix it up? Is this messaging still feeling compelling and relevant? Or is it not speaking to our audience anymore?’ Being really nimble and responsive to what your audience cares about is important.” - Erin Cheng
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.