On this episode, we’re chatting about the Benihana Christmas episode, from Dwight flopping a dead goose on Pam’s desk to Andy’s efforts to cheer up a heartbroken Michael with an onion volcano. And we’re bringing on Director of Content Marketing at ActiveCampaign, Jakub Rudnik, to talk about what makes the episode so iconic, why you should consider bringing in experts from other industries to help create content, and why it’s time to embrace the awkwardness.
Characters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.
Let your characters be and feel awkward in those moments. Because you want your audience to think, “Oh, they get me.” And because we’ve all felt awkward at work. Today, we’re taking notes from a show that has made us all cringe: The Office.
Alison Herman wrote for The Ringer that cringe comedy resonates with the audience because “Cringe often comes with a reassurance that we aren’t alone in our crippling insecurities, without the sometimes insurmountable hurdle of disclosing our own inner thoughts.” It’s a reminder that other people get sweaty and shaky when they ask for a raise too.
So on this episode, we’re chatting about the Benihana Christmas episode, from Dwight flopping a dead goose on Pam’s desk to Andy’s efforts to cheer up a heartbroken Michael with an onion volcano. And we’re bringing on Director of Content Marketing at ActiveCampaign, Jakub Rudnik, to talk about what makes the episode so iconic, why you should consider bringing in experts from other industries to help create content, and why it’s time to embrace the awkwardness. So deck the halls with twinkle lights and order yourself a sushi boat for this episode of Remarkable.
ClickUp is a cloud-based project management platform that provides wall-to-wall solutions for teams to manage all types of work, collaborate on tasks, and streamline multi-step workflows. It’s an all-in-one tool that lets you plan, track and collaborate on any project. Founded in 2017 by Zeb Evans in San Diego, ClickUp is now used by Google, Netflix, Airbnb and Nike.
About The Office
The Office is a mockumentary about the daily lives of employees working for Dunder Mifflin Paper Company in Scranton, Pennsylvania. The U.S. version is based on the original U.K. series created by comedian Ricky Gervais and Stephen Merchant which was adapted for an American audience by SNL writer Greg Daniels, and co-produced by Deedle-Dee Productions and Reveille Productions in association with Universal Television. The original cast included Steve Carrell, Rainn Wilson, John Krasinski, Jenna Fisher, and B.J. Novak. There are 9 seasons, which aired from 2005 to 2013. It has won many awards, including Primetime Emmy for Outstanding Comedy Series and Golden Globe Award for Best Television Series.
About our guest, Jakub Rudnik
Jakub Rudnik is Director of Content Marketing at ActiveCampaign. He joined ActiveCampaign in March 2023. Prior to his current role, he served as Head of Content Marketing at Scribe. He is also an adjunct professor at DePaul University where he teaches Journalism courses, and a content marketing consultant.
What B2B Companies Can Learn From The Office:
*”The biggest successes of my career came from an inflection point where something was broken, something was failing, we were flatlining, a competitor was emerging, and we went a different way. We scrapped everything that we thought we knew about content and we went a different route. Let's not replicate what our competitors have done. Let's go find something brand new or a different way of executing this completely. And so to me, that's Darryl being like, ‘Don't worry about that. We don't need the karaoke machine at all. We're gonna go print off lyrics from the internet and I'm gonna go grab my keyboard and we're just gonna have more fun.’ And it was a better party because of that.” - Jakub Rudnik
*”There are so few scenes in The Office that are about work. We want to do a great job. We wanna get better at work. But we also just have these very human moments.” - Ian Faison
*”The Office takes those awkward cringe things and makes them more extreme to play it up. But that’s why we connect to it. It’s real. I’ve been there.” - Jakub Rudnik
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios), Colin Stamps (Podcast Launch Manager), and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.