In this episode, we’re watching the hit animated series that The Guardian called, "arguably the best television series in the world," Bluey. It appeals to parents just as well as kids. And is a great example of how to market to multiple customer personas. Here with us is content master Nate Bagley to help discuss evoking strong emotions in your marketing, captivating your audience with relatable stories, and how to build trust to propel sales.
Selling to multiple customer personas is tricky. Can your marketing appeal to all of them at once?
You probably think, “Well, each persona has different pain points and things they care about.” But once you start thinking about all of the personas as just being people, you realize that they do care about the same things. Success at work, their family, and their quality of life, to name a few. So when you can appeal to the things your prospects care about most, you unlock the secret to creating an emotional bond with your audience that will place you above your competitors.
To explore this idea, we’re watching the hit animated series that The Guardian called, "arguably the best television series in the world," Bluey. It appeals to parents just as well as kids. And is a great example of how to market to multiple customer personas. Here with us is content master Nate Bagley to help discuss evoking strong emotions in your marketing, captivating your audience with relatable stories, and how to build trust to propel sales. Now it’s time to tap into that inner child for this episode of Remarkable.
About our guest, Nate Bagley
Nate Bagley is a content leader who has served in media and marketing roles at companies like Clozd, OrangeSoda, Mindshare Technologies, Romacorp, and Bold Academy. He founded relationship coaching company Growth Marriage in 2017, co-founded “date-in-a-box” subscription service Unbox Love in 2014, and started a podcast called Loveumentary in 2012.
Bluey is an Australian animated tv series about the daily life of a blue heeler cattle puppy and her friends and family. As blue heelers are known as super energetic dogs, Bluey is always turning things into an adventure and using her imagination to do it.
It premiered in 2018 and is currently on its third season, and was created by Joe Brumm. It stars the voices of David McCormack as the dad and Melanie Zanetti as the mom. Bluey, Bingo, and some of their friends aren’t credited because they’re voiced by children of the TV production crew, and it’s to protect their identities.
It’s the #1 Australian children’s TV show, Nominated for the 2023 Logie Award for Most Outstanding Children’s Program. 2022 AACTA Award winner for Best Children's Program. 2019 International Emmy winner for Kids: Preschool. The Guardian has called it "arguably the best television series in the world".
What B2B Companies Can Learn From Bluey:
*”Accounting, a great example. Accounting might be boring, but accountants are not, because accountants are people. And people are not boring if you ask them the right questions. If you're trying to sell accounting, then you're going to fail. But if you're trying to solve a problem for accountants and you do a really good job understanding them, understanding what they're struggling with and what they want out of life, and you have empathy for their situation as an accountant, then you can find some really compelling stories to tell. But it's curiosity about the people that creates the good story. It's not what the people do. It's not the activity that's interesting in and of itself.” - Nate Bagley
*”Focus. Focus more of your time and energy on learning how to tell good stories, and learning how to tell good stories in a really powerful way that evokes emotion and makes people feel understood and seen. And they'll trust that you have exactly what they need to take away the pain or increase the rate of success around what they're doing on a day to day basis.” - Nate Bagley
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.