On this episode of Remarkable, we’re looking to the Emmy Award-winning Adult Swim hit TV show Rick and Morty for lessons on storytelling structure, the delightful use of absurdity, and much more. And chatting with us is Cube’s Director of Content and Brand Strategy, Sarah Frazier.
Does it feel like you’re flailing for ideas every time you’re starting a new campaign?
It’s good to have a place to start every time. To have a framework for your story that gives you loose benchmarks to meet so you’re not starting from scratch every time. It’s the answer to all the hard and repetitive work that goes into storytelling. It’s the antidote to marketer’s block. It’s marketing, codified.
Rick and Morty co-creator Dan Harmon came up with the “Story Circle,” an 8-step journey the characters go on in each episode akin to the Hero’s journey. And Harmon has used this framework for any new story, including for his work on the show Community. He says, “I can't not see that circle. It's tattooed on my brain." This structure enabled Harmon to write over 60 episodes of the show, which has become the most watched TV comedy for adults between ages 18 and 24 as well as a hundred-million dollar media franchise.
So on this episode of Remarkable, we’re looking to the Emmy Award-winning Adult Swim hit TV show for lessons on storytelling structure, the delightful use of absurdity, and much more. And chatting with us is Cube’s Director of Content and Brand Strategy, Sarah Frazier. Join us as we talk Pickle Rick and all things content marketing on this episode of Remarkable.
About Rick and Morty
Rick and Morty is an animated series on Cartoon Network’s Adult Swim about mad scientist Rick who takes his grandson, Morty, on sci-fi misadventures including things like inter-planetary travel. The series was created by Dan Harmon and Justin Roiland. Both Rick and Morty were voiced by Justin Roiland until 2023. (Adult Swim cut ties with Roiland following news that Roiland was facing felony charges for domestic violence. The charges have since been dropped.) It also stars voice actors Chris Parnell as Jerry Smith, Spencer Grammer as Summer Smith and Sarah Chalke as Beth Smith. Rick and Morty started airing in 2013, and It’s won a slew of awards, including 2 Primetime Emmys.
About our guest, Sarah Frazier
Sarah Frazier is Director of Content and Brand Strategy at Cube. She joined the company in February 2023. Prior to Cube, she served as Head of Content Marketing at Podium, a platform for local businesses to get more reviews, collect payments, send text marketing campaigns, and centralize their communications. She has also held content marketing and demand gen roles for Drift and CustomerGauge.
What B2B Companies Can Learn From Rick and Morty:
*”When you can ground things in a process, then you can use that mental energy to focus on creating something that's more interesting or more absurd. And if you don't have to worry about the flow and the process and the structure, then you can really use that brain power for something else.” - Ian Faison
*”We're always talking about scaling in marketing. And particularly in tech startups because we want to move fast and iterate. But what are those unscalable moments that we can create for customers that feel wholly unique to them?” - Sarah Frazier
*“Some of the best storytelling that happens today is where you're talking about someone late at night in front of their laptop, elbows deep in trying to solve a problem, and it's like something that's a lot more personal. You're talking about like someone saving their career versus someone using tech to solve a problem for their organization, which is such a boring narrative that we hear all the time. I think where people are succeeding is where they can lean a little bit more into that, ‘How can I help you further your career?’ versus like, ‘How can I help your company do this?’” - Sarah Frazier
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios), Colin Stamps (Podcast Launch Manager), and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
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