Tune in for an exclusive sneak peak of The Serialized Content Framework, by Ian Faison, CEO of Caspian Studios. And get ideas churning for your next new content series.
B2B marketers aren’t creating serialized content. But you should be.
We felt so strongly about this that we literally wrote a book about it. Well, not “we”. Ian wrote it. And we’re sharing key insights from that book with you in this episode of Remarkable.
Because you, the B2B marketer, could be capitalizing on a more efficient content strategy proven to boost sales and improve ROI. Stop making one-off pieces of content. Make a series and make marketing not only easier and more productive for you, but more bingeable and more addictive for your audience.
So tune in for an exclusive sneak peak of The Serialized Content Framework, by Ian Faison, CEO of Caspian Studios. And get ideas churning for your next new content series. This episode is going to revolutionize the way you do content marketing.
About the Serialized Content Framework
The Serialized Content Framework is an ebook three years in the making, written by Ian Faison, CEO of Caspian Studios. It answers the questions:
About Ian Faison
Ian Faison is CEO of Caspian Studios, a video podcast-as-a-service company. Ian founded Caspian Studios to help CMOs and marketing teams to create world-class podcasts and video series. Caspian Studios now produces and manages over 60 podcasts and video series across a variety of industries.
What B2B Companies Can Learn From the Serialized Content Framework:
*”Serialized content is so important because it compounds. By the time you get to episode 40, 50 or 60, you have this valuable back catalog of content that has been working for a long time. As you continue to grow and expand with more and more episodes, all of that back catalog starts to perform even better over time. And you can cut it up to use as derivative content. ”
*”If you're creating serialized content, for example, a video podcast, and every single week a new episode comes out, this is something that is a consistent, repeatable process to drive brand gen. It is constantly fresh, but it also is evergreen, and it impacts various parts of the funnel.”
*”If serialized content is not nested right in your go to market, then it's never going to get approved, and it's never going to get any results. It's never going to get the support and the effort that it needs. So we need to make sure that this fits right into our go to market strategy.”
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.