In this episode, we're talking about the most popular sitcom of all time, The Office, with our guest, VP of Content Marketing at Crayon, Sheila Lahar. Together, we’re chatting about B2B marketing lessons from the U.S. version including holding a writers’ room, recognizing when your marketing playbook is stale, and making every word count.
If a friend of yours said, “There’s a new show you have to watch about a mid-size paper company in Scranton, Pennsylvania,” would you want to watch it?
The crazy thing is we’re talking about the most popular sitcom of all time. But it sounds boring as heck. So what makes it so good? The actual content.
The Office was relatable, cringey, absurd, and lucky for us, chock full of B2B marketing lessons. And that’s what we’re talking about today with our guest, VP of Content Marketing at Crayon, Sheila Lahar. Together, we’re chatting about B2B marketing lessons from the U.S. version including holding a writers’ room, recognizing when your marketing playbook is stale, and making every word count. This episode of Remarkable is sure to leave you satisfied and smiling. That’s what she said.
About our guest, Sheila Lahar
Sheila Lahar is Senior Director of Content Marketing at Crayon, responsible for making sure that everything they publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.
Crayon, the leading competitive intelligence platform for mid-market and enterprise businesses, brings a complete, real-time picture of what competitors are up to—delivering valuable insights to key departments in a range of formats that can be easily accessed and acted on. So companies can quickly see and seize opportunities, and build a sustainable business advantage.
About The Office
The Office is an Emmy Award-winning mockumentary about the employees of a paper company called Dunder Mifflin in Scranton, Pennsylvania. It was originally a U.K. series created by British comedian Ricky Gervais and Stephen Merchant. But we’re covering the U.S. version, which was adapted from the original by SNL writer Greg Daniels. It was co-produced by Deedle-Dee Productions and Reveille Productions in association with Universal Television. Members of the original cast included Steve Carrell as the Scranton regional branch manager, Michael Scott. Assistant to the regional branch manager, Dwight Schrute, is played by Rainn Wilson. John Krasinski is Jim Halpert, Jenna Fisher is secretary Pam Beasley, and B.J. Novak is the temp, Ryan Howard. The 9 seasons aired from 2005 to 2013.
What B2B Companies Can Learn From The Office:
*”For so much of the stuff that's out there, whether it’s billboard ads or other types of ads, there's just such a lack of enthusiasm to be bold, to say something funny or interesting. Let's get back to the Creed joke where he's like, ‘I sprout mung beans on a damp paper towel in my desk drawer. Very nutritious but they smell like death.’ It’s that absurdity that makes his character so freaking hysterical. And that absurdity is also the stuff that stands out in your mind.” - Ian Faison
*”We're in this noisy world where everyone's just scrolling really fast. You’ve got less than a second, you just have no time. The bold and the funny and anything that stands out, that's your chance. That's your only chance to get noticed.” - Sheila Lahar
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
Create something remarkable. Rise above the noise.