Podcast-as-a-Service

Create a podcast in 6 weeks, not 6 months.

Purpose built for B2B marketing teams.

Build the podcast

  • Ideation
    Built from scratch for a targeted audience with a clear format, brand design, quality sound environment and expert storytelling
  • Production
    We manage interviewing, scripting, writing, booking, scheduling, audio design and post production
  • Guest Booking
    We book guests both outside and inside your customer network
  • Create multi-use content
    We create the website, podcast episodes, articles, show notes, email newsletter, social copy, and social videos

Grow the audience

  • Build audience persona
    We develop the audience targets and marketing collateral
  • Distribution
    We publish and syndicate to all podcast players and websites
  • Paid growth marketing
    We run paid campaigns for every episode using a variety of channels
  • Campaign management
    We manage paid and organic growth marketing to target and build a targeted audience from day 1

Content and Assets

You get more than just a podcast. You get multi-use content that you can repurpose on your website, social channels, and more.

Podcast Cover

Podcast Episode - Audio

Podcast Episode - Show Notes

Videos

Email Newsletter

Website

Content and Assets

You get more than just a podcast. You get multi-use content that you can repurpose on your website, social channels, and more.

Podcast Cover

Caspian creates or assists your design team in the creation of the podcast cover, branding and artwork.

Podcast Episode - Audio

Caspian produces and engineers podcast episodes into final audio tracks and publishes across 8+ different podcast platforms.

Podcast Episode - Show Notes

Caspian creates show notes based on podcast insights and publishes on the website. This article can be repurposed on partner blogs.

Videos

Caspian will create social videos for social media posts for each episode.

Email Newsletter

Caspian builds, manages, and grows a custom email newsletter for the podcast. The newsletter will be a brief recap of the podcast.

Website

Caspian to set up a podcast microsite or landing page on your website. Our team updates new episodes.

How it works

Our team leads an onboarding process where we dive into the goals of the campaign, company information, audience demographics, and GTM strategy.  

Caspian Responsibilities

Creative Pre-production

  • Develop show concept, art, interview questions, show outline
  • Finalize name for show
  • Create podcast cover art
  • Create website
  • Create show in Simplecast to syndicate to podcast apps (Apple, Google, Spotify, etc.)
  • Create email signup / newsletter

Production

  • Compile and Refine guest target list
  • Schedule guests, create questions, organize content prep calls, and conduct interviews
  • Edit and engineer raw audio files
  • Record ad read and integrations
  • Publish final episodes with show notes
  • Create social assets and copy

Distribution / Growth

  • Launch and grow the podcast listenership through paid and organic tactics
  • Manage and grow podcast email newsletter subscribers

Customer Responsibilities

Customers can have as much or as little say into the creative process. Certain customers want to be very involved. Others do not. Either one works for us!

  • Identify top target customers, prospects and influencers
  • Identify and select podcast themes
  • Provide co-hosts as needed
  • Create ad copy
  • Help schedule customers and guests (as required)
  • Identify executive team members to interview and/or guest host

Have an existing podcast?

Do you have your own podcast and want us to take over?

Need help taking it to the next level and building a larger audience?

We do that too!  

Get started