Caspian Studios Blog

Murder in HR is a murder mystery podcast starring Kate Mara as Jemma, the newest Employee Experience Manager at tech start-up Peace of Ship. It’s her first day, and she’s being onboarded by her new Chief People Officer Nicholas, played by Brett Gelman. But when Larry, the company’s travel manager, is electrocuted during the company All-Hands, Jemma uncovers a terrible secret: It was murder! With Nicholas’s help, Jemma must use her HR skills to investigate her toxic colleagues – without becoming the next victim.

What is ABM software? It refers to the tools and platforms designed for businesses implementing and managing account-based marketing strategies.

How do I create an ABM plan? This article reviews the key steps to developing an ABM plan, from identifying target accounts, to aligning sales and marketing, content creation, and executing the campaign.

Reasonable minds can disagree, but broadly speaking, ABM strategies can be categorized into three main types.

What defines a good ABM strategy depends on the marketing objectives the business is trying to drive. Learn more about the components of an effective ABM strategy in this article.

ABM strategy examples can be difficult to identify and compile, because the approach is often highly targeted and you're unlikely to be exposed to a campaign unless you work at a target account. We've compiled some examples of this strategy from industry leaders in this article.

ABM and content marketing are both well-known strategies for B2B marketers. But while both involve content creation, the approaches are quite different. This article explains.

The main types of content used in content marketing are owned content, curated content, and user-generated content. Learn more about these types of content and how they fit into a B2B marketing strategy.

Content marketing involves creating, distributing, and promoting valuable and relevant content to attract and engage a clearly defined audience. Learn about the main areas of content marketing in this article.

Types of content marketing include brand awareness content, lead generation content, lead nurturing content, and customer retention and loyalty content. Read more about the different types of content marketing and how they fit into a B2B marketing strategy.

Most marketing and sales leaders have heard of ABM and many claim to use it, but few understand how to develop a cohesive ABM strategy. This article explains how to get started.

Strategies vary, but, broadly speaking, we can refer to four main types of ABM: one-to-one, one-to-few, one-to-many, and programmatic. Learn more about each in this article.

ABM involves creating targeted content for specific accounts, but fewer people understand ABM at the strategic level. Learn more about ABM strategy in this article.

ABM marketing strategy is an increasingly popular form of B2B marketing due to its targeted approach to high-value accounts and its focus on aligning sales and marketing teams. This article explains in depth.

While ABM is often associated with tactics like coordinating sales outreach with targeted media buying, it is certainly a strategic approach. Learn more in this article.

Learn about its strategic benefits and equip yourself with knowledge to leverage Account-Based Marketing effectively for your B2B marketing and business growth.

Content marketing for ABM involves combining content marketing with an overall ABM strategy involving marketing-sales alignment and hand-picked target accounts. Marketers recognize the power of both strategies, and this article explores the results you can expect when they are combined.

A video podcast is a great way to share your message with the world. It's a relatively easy medium to produce, and you can reach a wide audience with this type of content marketing.

We take a detailed look at the different roles and responsibilities in a podcast production team, what typical podcast management tasks include, and how to decide if you need to hire a professional producer.

As technology and remote working has become more of the way of life, so has the ability of being able to record content, both video and audio, no matter where you are.

In today’s world, diversification of channels and assets are key for engaging and growing your audience. If you’re a B2B company making a podcast, you should 100% be investing in creating a video podcast as well. 

Many B2B businesses are investing in video podcasts in 2023, as a part of their broader marketing strategy. However, there is hesitation to start because they may be unaware of the costs associated with creating a video series.

In every great podcast, there's an even better host! A podcast host is an especially important part of a B2B podcast.

Podcast management encompasses everything from making sure the customer’s goals are being reached, to managing the actual podcast production timeline itself.

The cost of hiring a podcast producer can vary greatly depending on several factors such as their level of experience, the scope of their responsibilities, and the market demand for their services.

There are several ways to find a great podcast producer, but it can take a lot of time and energy to find the one that’s right for your production.

At Caspian Studios, podcast producers have a very challenging job. Our producers serve three main stakeholders on every show they produce: the client, the audience, and the guests.

If you're thinking about starting a podcast, one of the first decisions you'll need to make is whether or not to hire a podcast producer.

With over 424 million active listeners worldwide, podcasting is a platform worth considering for your B2B marketing strategy.

B2B marketing is an endless endeavor that constantly requires tweaking and experimenting. At the end of the day, B2B brands need to have clear, concise copy that reaches your target audience.

For many businesses, this question still remains: is podcasting a good idea for their B2B marketing efforts? For many businesses, the answer is yes. We’ll explore what makes B2B podcasting such an effective marketing tool and how to get your podcast off the ground.

Podcasting has become a popular way to consume content, with more people looking to start podcasts than ever before. In fact, according to DemandSage, more than 424 million people worldwide listened to podcasts. And it's predicted that there will be around a whopping 504.9 million podcast listeners worldwide by the end of 2024.

If you're thinking of starting a B2B podcast, one of the first things you'll need to consider is the cost. In this blog, we'll break down the costs involved in producing a podcast, including equipment, hosting, and distribution.

With the popularity of podcasts on the rise, it's no wonder that B2B companies are starting to think about what they need to make their own.