Caspian Studios Blog

A video podcast is a great way to share your message with the world. It's a relatively easy medium to produce, and you can reach a wide audience with this type of content marketing.

We take a detailed look at the different roles and responsibilities in a podcast production team, what typical podcast management tasks include, and how to decide if you need to hire a professional producer.

As technology and remote working has become more of the way of life, so has the ability of being able to record content, both video and audio, no matter where you are.

In today’s world, diversification of channels and assets are key for engaging and growing your audience. If you’re a B2B company making a podcast, you should 100% be investing in creating a video podcast as well. 

Many B2B businesses are investing in video podcasts in 2023, as a part of their broader marketing strategy. However, there is hesitation to start because they may be unaware of the costs associated with creating a video series.

In every great podcast, there's an even better host! A podcast host is an especially important part of a B2B podcast.

Podcast management encompasses everything from making sure the customer’s goals are being reached, to managing the actual podcast production timeline itself.

The cost of hiring a podcast producer can vary greatly depending on several factors such as their level of experience, the scope of their responsibilities, and the market demand for their services.

There are several ways to find a great podcast producer, but it can take a lot of time and energy to find the one that’s right for your production.

At Caspian Studios, podcast producers have a very challenging job. Our producers serve three main stakeholders on every show they produce: the client, the audience, and the guests.

If you're thinking about starting a podcast, one of the first decisions you'll need to make is whether or not to hire a podcast producer.

With over 424 million active listeners worldwide, podcasting is a platform worth considering for your B2B marketing strategy.

B2B marketing is an endless endeavor that constantly requires tweaking and experimenting. At the end of the day, B2B brands need to have clear, concise copy that reaches your target audience.

For many businesses, this question still remains: is podcasting a good idea for their B2B marketing efforts? For many businesses, the answer is yes. We’ll explore what makes B2B podcasting such an effective marketing tool and how to get your podcast off the ground.

Podcasting has become a popular way to consume content, with more people looking to start podcasts than ever before. In fact, according to DemandSage, more than 424 million people worldwide listened to podcasts. And it's predicted that there will be around a whopping 504.9 million podcast listeners worldwide by the end of 2024.

If you're thinking of starting a B2B podcast, one of the first things you'll need to consider is the cost. In this blog, we'll break down the costs involved in producing a podcast, including equipment, hosting, and distribution.

With the popularity of podcasts on the rise, it's no wonder that B2B companies are starting to think about what they need to make their own.